Authentic Udupi masalas for everyday coastal cooking.
Authentic Udupi taste
Recipes inspired by everyday coastal home kitchens in and around Udupi, tuned for reliable fish fry, fish curry, sukka, rasam, and more so your food consistently tastes like home without long prep time.
Clean-label processing
Spices are carefully cleaned, roasted, and ground in-house, with no artificial colours or added preservatives, so health-conscious families can cook daily with confidence and full flavour.
Built for homes & hotels
ILLU offers 100g to 500g retail packs for households and bulk options for restaurants, caterers, and hotels, with scope for custom taste profiles to match signature coastal menus.
All products
Everything in one place
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Chicken Curry Masala
For homely chicken gravies
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100g · ₹100 each
For homely chicken gravies
Chicken Curry Masala
100g · ₹100 each
Golden brown
Choose pack size
Pick your preferred pack size before adding to cart.
Quantity
Adjust packs based on your monthly cooking needs.
Delivery & returns
Standard delivery is typically 2 to 5 business days depending on your city. Local Udupi orders may arrive sooner, and some items may ship separately based on stock and batch freshness.
Standard delivery is typically 2 to 5 business days depending on your city and courier availability. Local orders around Udupi may reach sooner, while outside locations might take a little longer during peak seasons.
Since ILLU offers food products, returns are only accepted for damaged, leaked, or wrongly supplied items, reported with photos or an unboxing video within 24 hours of delivery.
Because ILLU works with food products, returns are limited to cases of damage, leakage, or incorrect items received. Please share an unboxing video or clear photos within 24 hours so our team can help quickly.
Description
A dependable dry masala that helps you make consistent, homely chicken curries with minimal prep, this blend balances aroma, colour, and spice so that weekday gravies and special Sunday meals carry the same comforting coastal-style flavour.
Specifications
- Season
- All season
Care
- Seal the zip lock fully after pouring out the required quantity.
- Keep away from moisture-heavy areas like the sink.
- Use within the recommended shelf life for best aroma.
Highlights
- Gives everyday chicken curry a reliable coastal-style flavour.
- Works for thin gravies, thicker curries, and semi-dry dishes.
- Clean-label blend, suitable for families using it several times a week.
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Dry masala
Turmeric Powder
Everyday haldi staple
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100g · ₹100 each
Everyday haldi staple
Turmeric Powder
100g · ₹100 each
Bright yellow
Choose pack size
Pick your preferred pack size before adding to cart.
Quantity
Adjust packs based on your monthly cooking needs.
Delivery & returns
Standard delivery is typically 2 to 5 business days depending on your city. Local Udupi orders may arrive sooner, and some items may ship separately based on stock and batch freshness.
Standard delivery is typically 2 to 5 business days depending on your city and courier availability. Local orders around Udupi may reach sooner, while outside locations might take a little longer during peak seasons.
Since ILLU offers food products, returns are only accepted for damaged, leaked, or wrongly supplied items, reported with photos or an unboxing video within 24 hours of delivery.
Because ILLU works with food products, returns are limited to cases of damage, leakage, or incorrect items received. Please share an unboxing video or clear photos within 24 hours so our team can help quickly.
Description
Pure, vibrant turmeric powder sourced from trusted local markets, this kitchen essential supports daily curries, tadkas, and health-focused recipes with strong colour, earthy aroma, and the reassurance of preservative-free, clean processing.
Specifications
- Season
- All season
Care
- Keep away from direct sunlight to preserve colour and potency.
- Store tightly closed to avoid aroma transfer to or from other spices.
- Use a dry spoon each time to maintain freshness.
Highlights
- Single-source style turmeric with strong colour and aroma.
- Preservative-free and suitable for daily home cooking.
- Ideal for curries, tadka, milk, and traditional home remedies.
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Single spice
Chilli Powder
Vibrant red heat
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100g · ₹100 each
Vibrant red heat
Chilli Powder
100g · ₹100 each
Rich red
Choose pack size
Pick your preferred pack size before adding to cart.
Quantity
Adjust packs based on your monthly cooking needs.
Delivery & returns
Standard delivery is typically 2 to 5 business days depending on your city. Local Udupi orders may arrive sooner, and some items may ship separately based on stock and batch freshness.
Standard delivery is typically 2 to 5 business days depending on your city and courier availability. Local orders around Udupi may reach sooner, while outside locations might take a little longer during peak seasons.
Since ILLU offers food products, returns are only accepted for damaged, leaked, or wrongly supplied items, reported with photos or an unboxing video within 24 hours of delivery.
Because ILLU works with food products, returns are limited to cases of damage, leakage, or incorrect items received. Please share an unboxing video or clear photos within 24 hours so our team can help quickly.
Description
ILLU chilli powder adds bright colour and controlled heat to everyday cooking, made from carefully selected local chillies that are cleaned, dried, and ground in-house so you can adjust spice levels confidently without harsh aftertaste.
Specifications
- Season
- All season
Care
- Store away from strong-smelling items to avoid flavour mixing.
- Seal immediately after use to retain colour and aroma.
- Avoid moisture contact to prevent clumping.
Highlights
- Made from quality local chillies for deep colour and flavour.
- Balanced heat, suitable for both family meals and hotel kitchens.
- Ground in-house under hygienic conditions for consistent texture.
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Single spice
Pepper Powder
Freshly ground boldness
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100g · ₹100 each
Freshly ground boldness
Pepper Powder
100g · ₹100 each
Dark brown
Choose pack size
Pick your preferred pack size before adding to cart.
Quantity
Adjust packs based on your monthly cooking needs.
Delivery & returns
Standard delivery is typically 2 to 5 business days depending on your city. Local Udupi orders may arrive sooner, and some items may ship separately based on stock and batch freshness.
Standard delivery is typically 2 to 5 business days depending on your city and courier availability. Local orders around Udupi may reach sooner, while outside locations might take a little longer during peak seasons.
Since ILLU offers food products, returns are only accepted for damaged, leaked, or wrongly supplied items, reported with photos or an unboxing video within 24 hours of delivery.
Because ILLU works with food products, returns are limited to cases of damage, leakage, or incorrect items received. Please share an unboxing video or clear photos within 24 hours so our team can help quickly.
Description
Freshly ground pepper powder that lifts soups, fries, and everyday curries with its bold aroma, this staple is processed in small batches to retain pungency and is ideal for health-focused recipes, egg dishes, and light pepper rasam.
Specifications
- Season
- All season
Care
- Keep sealed to prevent the pepper aroma from fading quickly.
- Store in a dark, cool cupboard, away from heat.
- Avoid transferring to large jars where air exposure is high.
Highlights
- Bold flavour from freshly ground local peppercorns.
- Perfect for soups, fries, egg dishes, and simple pepper rasam.
- Clean-label processing without unnecessary additives.
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Single spice
Sukka Masala
For classic sukka dishes
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100g · ₹100 each
For classic sukka dishes
Sukka Masala
100g · ₹100 each
Rustic brown
Choose pack size
Pick your preferred pack size before adding to cart.
Quantity
Adjust packs based on your monthly cooking needs.
Delivery & returns
Standard delivery is typically 2 to 5 business days depending on your city. Local Udupi orders may arrive sooner, and some items may ship separately based on stock and batch freshness.
Standard delivery is typically 2 to 5 business days depending on your city and courier availability. Local orders around Udupi may reach sooner, while outside locations might take a little longer during peak seasons.
Since ILLU offers food products, returns are only accepted for damaged, leaked, or wrongly supplied items, reported with photos or an unboxing video within 24 hours of delivery.
Because ILLU works with food products, returns are limited to cases of damage, leakage, or incorrect items received. Please share an unboxing video or clear photos within 24 hours so our team can help quickly.
Description
Specially created for dry-fry coastal dishes, this sukka masala helps you quickly cook flavourful chicken, mutton, or seafood sukka with a robust spice coat that clings to the pieces, delivering a homely yet restaurant-level finish.
Specifications
- Season
- All season
Care
- Store in a dry place, securely closing the pouch after opening.
- Avoid using damp or oily spoons inside the pack.
- Follow best-before date to enjoy the intended flavour profile.
Highlights
- Robust spice mix for traditional coastal sukka preparations.
- Suitable for chicken, mutton, or seafood dry-fry recipes.
- Helps achieve thick masala coating without long grinding work.
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Dry masala
Egg Masala
For easy egg curries
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100g · ₹100 each
For easy egg curries
Egg Masala
100g · ₹100 each
Soft orange
Choose pack size
Pick your preferred pack size before adding to cart.
Quantity
Adjust packs based on your monthly cooking needs.
Delivery & returns
Standard delivery is typically 2 to 5 business days depending on your city. Local Udupi orders may arrive sooner, and some items may ship separately based on stock and batch freshness.
Standard delivery is typically 2 to 5 business days depending on your city and courier availability. Local orders around Udupi may reach sooner, while outside locations might take a little longer during peak seasons.
Since ILLU offers food products, returns are only accepted for damaged, leaked, or wrongly supplied items, reported with photos or an unboxing video within 24 hours of delivery.
Because ILLU works with food products, returns are limited to cases of damage, leakage, or incorrect items received. Please share an unboxing video or clear photos within 24 hours so our team can help quickly.
Description
This versatile egg masala turns simple boiled or scrambled eggs into satisfying gravies and dry dishes, giving a gentle yet flavourful spice balance that suits both weekday meals and quick tiffin-friendly preparations for the whole family.
Specifications
- Season
- All season
Care
- Keep the pouch in an airtight container if storing for long.
- Avoid direct contact with steam when opening near the stove.
- Use as per instructions and reseal promptly.
Highlights
- Tailor-made spice blend for egg curries and dry egg masala.
- Balanced flavour that works for adults and children alike.
- Quick shortcut for tiffin-friendly egg dishes on busy days.
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Dry masala
Rasam Powder
For comfort rasam at home
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100g · ₹100 each
For comfort rasam at home
Rasam Powder
100g · ₹100 each
Warm orange
Choose pack size
Pick your preferred pack size before adding to cart.
Quantity
Adjust packs based on your monthly cooking needs.
Delivery & returns
Standard delivery is typically 2 to 5 business days depending on your city. Local Udupi orders may arrive sooner, and some items may ship separately based on stock and batch freshness.
Standard delivery is typically 2 to 5 business days depending on your city and courier availability. Local orders around Udupi may reach sooner, while outside locations might take a little longer during peak seasons.
Since ILLU offers food products, returns are only accepted for damaged, leaked, or wrongly supplied items, reported with photos or an unboxing video within 24 hours of delivery.
Because ILLU works with food products, returns are limited to cases of damage, leakage, or incorrect items received. Please share an unboxing video or clear photos within 24 hours so our team can help quickly.
Description
ILLU rasam powder brings together lentils, spices, and aromatics in a balanced South Indian style mix, helping you make comfortingly tangy rasam after work without long roasting or guessing proportions, perfect with rice or as a light soup.
Specifications
- Season
- All season
Care
- Store in a moisture-free cabinet in its original pouch.
- Seal well after use to keep the aroma bright and sharp.
- Follow recipe suggestions on the pack for consistent results.
Highlights
- Balanced tangy-spicy flavour for traditional South Indian rasam.
- Saves time by removing the need for roasting and grinding at home.
- Comfort food friendly, ideal for daily meals or light dinner soups.
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Dry masala
Wet Fish Fry Masala
Ready-to-use fry paste
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Request bulk quote
Ready-to-use fry paste
Wet Fish Fry Masala
Rich red paste
Choose pack size
Pick your preferred pack size before adding to cart.
Quantity
Adjust packs based on your monthly cooking needs.
Delivery & returns
Standard delivery is typically 2 to 5 business days depending on your city. Local Udupi orders may arrive sooner, and some items may ship separately based on stock and batch freshness.
Standard delivery is typically 2 to 5 business days depending on your city and courier availability. Local orders around Udupi may reach sooner, while outside locations might take a little longer during peak seasons.
Since ILLU offers food products, returns are only accepted for damaged, leaked, or wrongly supplied items, reported with photos or an unboxing video within 24 hours of delivery.
Because ILLU works with food products, returns are limited to cases of damage, leakage, or incorrect items received. Please share an unboxing video or clear photos within 24 hours so our team can help quickly.
Description
A ready-to-use wet paste for quick coastal fish fry, this masala coats each piece evenly, cutting prep time drastically while keeping the authentic Udupi-style flavour, perfect for busy evenings when you still want a proper home-style fry.
Specifications
- Season
- All season
Care
- Refrigerate after opening as per pack instructions.
- Use a clean dry spoon each time to extend freshness.
- Consume within the recommended number of days after opening.
Highlights
- Wet paste format that removes the need for extra mixing or marination steps.
- Authentic coastal-style coating for quick fish fry in minutes.
- Ideal for both home kitchens and fast-paced restaurant counters.
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Wet masala
Wet Fish Curry Masala
Quick curry base
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Request bulk quote
Quick curry base
Wet Fish Curry Masala
Deep curry red
Choose pack size
Pick your preferred pack size before adding to cart.
Quantity
Adjust packs based on your monthly cooking needs.
Delivery & returns
Standard delivery is typically 2 to 5 business days depending on your city. Local Udupi orders may arrive sooner, and some items may ship separately based on stock and batch freshness.
Standard delivery is typically 2 to 5 business days depending on your city and courier availability. Local orders around Udupi may reach sooner, while outside locations might take a little longer during peak seasons.
Since ILLU offers food products, returns are only accepted for damaged, leaked, or wrongly supplied items, reported with photos or an unboxing video within 24 hours of delivery.
Because ILLU works with food products, returns are limited to cases of damage, leakage, or incorrect items received. Please share an unboxing video or clear photos within 24 hours so our team can help quickly.
Description
This wet fish curry masala is crafted to help you build deep, layered gravies quickly, so you can simply sauté the paste, add coconut or stock, and simmer, getting restaurant-like coastal curries with less effort and more reliability each time.
Specifications
- Season
- All season
Care
- Keep refrigerated once the seal is broken, as directed on the label.
- Avoid cross-contamination by using only clean spoons.
- Do not leave the container open for long periods outside the fridge.
Highlights
- Ready wet base that speeds up traditional fish curry preparation.
- Designed for consistent results across batches at home or in hotels.
- Preservative-free approach with focus on freshness and hygiene.
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Wet masala
Fish Fry Masala
Durable plastic pack for authentic fish fry
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100g · ₹100 each
Durable plastic pack for authentic fish fry
Fish Fry Masala
100g · ₹100 each
Rich coastal red
Choose pack size
Pick your preferred pack size before adding to cart.
Quantity
Adjust packs based on your monthly cooking needs.
Delivery & returns
Standard delivery is typically 2 to 5 business days depending on your city. Local Udupi orders may arrive sooner, and some items may ship separately based on stock and batch freshness.
Standard delivery is typically 2 to 5 business days depending on your city and courier availability. Local orders around Udupi may reach sooner, while outside locations might take a little longer during peak seasons.
Since ILLU offers food products, returns are only accepted for damaged, leaked, or wrongly supplied items, reported with photos or an unboxing video within 24 hours of delivery.
Because ILLU works with food products, returns are limited to cases of damage, leakage, or incorrect items received. Please share an unboxing video or clear photos within 24 hours so our team can help quickly.
Description
ILLU's Fish Fry Masala is now available in durable plastic packaging, offered in convenient retail sizes of 100g, 250g, and 500g, as well as bulk packs for larger needs. This coastal Udupi brand masala features a preservative-free blend of red chillies, coriander, turmeric, pepper, and curry leaves, ensuring hygienic processing and authentic flavors. It is ideal for customers seeking a clean-label, authentic taste experience in a practical packaging format.
Specifications
- Season
- All season
Care
- Store sealed in a cool, dry place away from direct heat and moisture.
- Use a dry spoon to maintain freshness and avoid clumping.
- Reseal the plastic pack tightly after each use for best flavour retention.
Highlights
- Plastic Packaging
- Ingredient Imagery
- Preservative-Free
- Coastal Udupi Brand
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Dry masala
Sambar Masala
Authentic coastal-style sambar blend
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100g · ₹100 each
Authentic coastal-style sambar blend
Sambar Masala
100g · ₹100 each
Warm spice brown
Choose pack size
Pick your preferred pack size before adding to cart.
Quantity
Adjust packs based on your monthly cooking needs.
Delivery & returns
Standard delivery is typically 2 to 5 business days depending on your city. Local Udupi orders may arrive sooner, and some items may ship separately based on stock and batch freshness.
Standard delivery is typically 2 to 5 business days depending on your city and courier availability. Local orders around Udupi may reach sooner, while outside locations might take a little longer during peak seasons.
Since ILLU offers food products, returns are only accepted for damaged, leaked, or wrongly supplied items, reported with photos or an unboxing video within 24 hours of delivery.
Because ILLU works with food products, returns are limited to cases of damage, leakage, or incorrect items received. Please share an unboxing video or clear photos within 24 hours so our team can help quickly.
Description
ILLU's Sambar Masala offers an authentic Udupi coastal style flavor, perfect for making traditional sambar. This dry masala is preservative-free and contains no artificial colors, ensuring a clean-label product that is hygienically processed. Available in 100g, 250g, and 500g retail SKUs, it also offers institutional and bulk options for larger clients.
Specifications
- Season
- All season
Care
- Store sealed in a cool, dry place away from moisture.
- Use a dry spoon to keep the masala fresh and free-flowing.
- Reseal promptly after each use for best aroma retention.
Highlights
- Authentic Coastal Flavor
- Preservative-Free
- Versatile Packaging
- Clean-Label Processing
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Dry masala
Retail packGhee
200 ml
₹300 each
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Retail pack
everyday essentials
Ghee
200 ml · ₹300 each
Choose pack size
Individual retail pack.
Quantity
Adjust packs as needed.
Description
Rich aroma, smooth texture, and authentic homemade taste for cooking, sweets, rice dishes, rotis, and traditional recipes.
Care
Store sealed in a cool, dry place away from direct sunlight, heat, and moisture. Use a clean, dry spoon where applicable and keep the pack or bottle tightly closed.
Offers
Spend over ₹499 & get a ₹20 Masala FREE! Orders above ₹799 qualify for FREE SHIPPING.
Retail packChakkuli
1 packet
₹80 each
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Retail pack
snacks & sweets
Chakkuli
1 packet · ₹80 each
Choose pack size
Individual retail pack.
Quantity
Adjust packs as needed.
Description
A traditional crispy Karnataka snack with a crunchy texture and familiar homemade taste for tea-time, festivals, and gatherings.
Care
Store sealed in a cool, dry place away from direct sunlight, heat, and moisture. Use a clean, dry spoon where applicable and keep the pack or bottle tightly closed.
Offers
Spend over ₹499 & get a ₹20 Masala FREE! Orders above ₹799 qualify for FREE SHIPPING.
Retail packTea Powder
250 g
₹90 each
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Retail pack
everyday essentials
Tea Powder
250 g · ₹90 each
Choose pack size
Individual retail pack.
Quantity
Adjust packs as needed.
Description
A flavourful, refreshing everyday tea powder for traditional milk tea and other tea-based beverages.
Care
Store sealed in a cool, dry place away from direct sunlight, heat, and moisture. Use a clean, dry spoon where applicable and keep the pack or bottle tightly closed.
Offers
Spend over ₹499 & get a ₹20 Masala FREE! Orders above ₹799 qualify for FREE SHIPPING.
Retail packRice Pappad
50-piece packet
₹80 each
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Retail pack
snacks & sweets
Rice Pappad
50-piece packet · ₹80 each
Choose pack size
Individual retail pack.
Quantity
Adjust packs as needed.
Description
A light, crisp traditional accompaniment for rice meals and Indian dishes, also enjoyable as a crunchy snack.
Care
Store sealed in a cool, dry place away from direct sunlight, heat, and moisture. Use a clean, dry spoon where applicable and keep the pack or bottle tightly closed.
Offers
Spend over ₹499 & get a ₹20 Masala FREE! Orders above ₹799 qualify for FREE SHIPPING.
Retail packGhee Roast Masala
100 g
₹125 each
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Retail pack
dry masala
Ghee Roast Masala
100 g · ₹125 each
Choose pack size
Individual retail pack.
Quantity
Adjust packs as needed.
Description
An Udupi- and Karnataka-inspired spice blend for rich, aromatic ghee roast dishes, chicken, and suitable home preparations.
Care
Store sealed in a cool, dry place away from direct sunlight, heat, and moisture. Use a clean, dry spoon where applicable and keep the pack or bottle tightly closed.
Offers
Spend over ₹499 & get a ₹20 Masala FREE! Orders above ₹799 qualify for FREE SHIPPING.
Retail packChicken Kebab Masala
100 g
100g · ₹100 each
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Retail pack
dry masala
Chicken Kebab Masala
100 g · 100g · ₹100 each
Choose pack size
Individual retail pack.
Quantity
Adjust packs as needed.
Description
A convenient blend for flavourful, well-seasoned chicken kebabs with rich colour, aroma, and spicy taste.
Care
Store sealed in a cool, dry place away from direct sunlight, heat, and moisture. Use a clean, dry spoon where applicable and keep the pack or bottle tightly closed.
Offers
Spend over ₹499 & get a ₹20 Masala FREE! Orders above ₹799 qualify for FREE SHIPPING.
Retail packCoconut Oil
500 ml
₹200 each
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Retail pack
everyday essentials
Coconut Oil
500 ml · ₹200 each
Choose pack size
Individual retail pack.
Quantity
Adjust packs as needed.
Description
A versatile, hygienically bottled everyday coconut oil for household and traditional cooking use.
Care
Store sealed in a cool, dry place away from direct sunlight, heat, and moisture. Use a clean, dry spoon where applicable and keep the pack or bottle tightly closed.
Offers
Spend over ₹499 & get a ₹20 Masala FREE! Orders above ₹799 qualify for FREE SHIPPING.
Retail packCoconut Oil
1 litre
₹400 each
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Retail pack
everyday essentials
Coconut Oil
1 litre · ₹400 each
Choose pack size
Individual retail pack.
Quantity
Adjust packs as needed.
Description
A versatile, hygienically bottled everyday coconut oil for household and traditional cooking use.
Care
Store sealed in a cool, dry place away from direct sunlight, heat, and moisture. Use a clean, dry spoon where applicable and keep the pack or bottle tightly closed.
Offers
Spend over ₹499 & get a ₹20 Masala FREE! Orders above ₹799 qualify for FREE SHIPPING.
Retail packOodbatti
1 pack
₹80 each
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Retail pack
home & prayer
Oodbatti
1 pack · ₹80 each
Choose pack size
Individual retail pack.
Quantity
Adjust packs as needed.
Description
Conveniently packed incense for daily pooja, meditation, prayer spaces, and a pleasant atmosphere at home.
Care
Store sealed in a cool, dry place away from direct sunlight, heat, and moisture. Use a clean, dry spoon where applicable and keep the pack or bottle tightly closed.
Offers
Spend over ₹499 & get a ₹20 Masala FREE! Orders above ₹799 qualify for FREE SHIPPING.
Retail packBesan Laddoo
1 pack
₹80 each
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Retail pack
snacks & sweets
Besan Laddoo
1 pack · ₹80 each
Choose pack size
Individual retail pack.
Quantity
Adjust packs as needed.
Description
A traditional Indian sweet with a rich, smooth, satisfying taste for festivals, gifting, family gatherings, or a sweet treat.
Care
Store sealed in a cool, dry place away from direct sunlight, heat, and moisture. Use a clean, dry spoon where applicable and keep the pack or bottle tightly closed.
Offers
Spend over ₹499 & get a ₹20 Masala FREE! Orders above ₹799 qualify for FREE SHIPPING.
Frequently asked questions
Answers to help you cook daily with confidence using ILLU’s clean-label Udupi masalas.
